Why sponsor the Highways Champions Awards


Elevate your brand authority and DEMONSTRATE your commitment to the sector

By sponsoring the Highways Champions Awards your business will elevate your brand authority to key decision makers and establish your company as a market leader amongst the best in the highways industry. Your association with the Highways Champions Awards will demonstrate your collaborative commitment within the sector, reinforcing your role as a trusted partner in driving industry progress, as well as gaining unprecedented exposure via branding and marketing promotion across Highways magazine channels and via partners.


attract the best talent

Potential employees will also recognise your commitment to best practice and being a supportive employer, thus building your employer brand strength. As a result, you will set your business apart and rise above your peers, such a priority for many businesses in this challenging recruitment market.

Sponsorship opportunities

Public Sector Support Sponsor


Due to budget challenges and public spending concerns, the public sector can find it hard to attend award ceremonies such as this.

A unique opportunity to support local authorities

As a Highways Champions Public Sector Support Sponsor, you will have the unique opportunity to make it easier for the public sector to attend by providing a ticket subsidy while simultaneously aligning your brand as a local authority partner gaining year round brand exposure across the awards and Highways campaigns.

Provide a ticket subsidy and receive all supporting sponsor benefits

On top of the subsidy of public sector places, this sponsorship package also includes all Supporting Sponsor benefits plus a premium table for 10 people at the Champions ceremony.

Highways news coverage
Year round brand exposure
Social media engagement
Awards night signage

Testimonials

Highways Magazine publishes the UK’s only print title dedicated to the UK road sector as well as multiple awards and events, websites, newsletters, podcasts, videos and social media accounts. Here are some comments from leading businesses in the UK road industry that work with Highways:

  • “This industry asks a huge amount of its people, often in ways that go unseen, and recognising wellbeing [through the Highways Champions Awards] as essential, really matters”.

  • “The awards evening provides an opportunity to reflect on and showcase our bold ambitions, shine a spotlight on the individuals and organisations pushing boundaries and share ideas with our peers”.

  • “The Highways Awards are the highlight of my professional calendar! I love the chance to come together with others from across the sector to celebrate all the good we achieve for our clients and communities. These awards really matter to us all - they’re a way to show appreciation for the dedication and innovation that often go unseen in our sector”.

  • “[We have] been sponsoring the Highways Awards for a number of years. As a major highlight in the highways calendar, this event recognizes the outstanding projects and hard work that everyone has done throughout the year. It provides an excellent opportunity for industry professionals to come together and celebrate these achievements”.